Bulent Cinarkaya is general manager of field service management at ServiceNow. He has hands-on product management experience in enterprise software, verticals, cloud computing, social media, and mobile. Prior to working at ServiceNow, Cinarkaya spent six years at Salesforce. He was a senior vice president of product management, Service Cloud, at Salesforce, where he led Service Cloud and Field Service product management; before that, he managed industry product management at Salesforce.